Who We Are

Price Wealth is an independent wealth manager based in Austin, Texas.

We succeed only when our clients succeed, and provide impeccable service at every step along 
the way.

Why does independence matter?

It makes every decision a client-first decision.

There is no parent company. We aren’t influenced by kickbacks and referral fees. We only move on the investments that make sense for our clients.

Leadership

Experience you can rely on.

Eric Price

Eric Price

President & CIO

Eric Price

President & CIO

As Founder, President and Chief Investment Officer of Price Wealth, Eric oversees the business management and corporate strategy of the company, as well as investment strategy and portfolio management for clients. On a daily basis, Eric works to ensure that Price Wealth remains in step with every client we serve, and aligned with their priorities and goals. Eric has been managing family and foundation portfolios since 1998. He began his career in the Private Wealth Management offices of Morgan Stanley, both in New York and Houston. He then moved to a Principal role with Avalon Advisors in Austin, where he was chief architect of the firm’s advisory and consulting services, before founding Price Wealth in 2004. Finally, in addition to his work for the firm, Eric served on the Investment Committee of LBJ Asset Management Partners, Ltd. from 2005 through 2009. Originally from Virginia, Eric earned a BS in economics and business administration from Vanderbilt University before moving on to earn an MBA in finance and accounting from the University of Texas Graduate School of Business. While attending graduate school, Eric worked as a Portfolio Manager with the Texas MBA Investment Fund, LLC and was President of the Graduate Finance Association. Eric and his wife Jackie have three daughters and are active supporters of the Children’s Hospital of Austin, The Seton Fund and March of Dimes.

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Susan Wittliff

Susan Wittliff

Wealth Advisor & CCO

Susan Wittliff

Wealth Advisor & CCO

Susan provides thoughtful, strategic advice to clients to help them define their goals and build a roadmap for the future. In addition to her focused client-facing work, Susan is responsible for ensuring the firm’s compliance with federal regulatory requirements in her role as Chief Compliance Officer. Susan began her career as an attorney at Haynes and Boone, LLP in Dallas, Texas, and then held corporate executive positions at Concentra, Inc., Motorola, Inc., and Freescale Semiconductor, Inc. Prior to her time at Haynes and Boone, Susan received her B.A. from Vanderbilt University and her J.D. from Southern Methodist University School of Law. Susan is invested in her community. She is the acting Chair of the Texas State University Development Foundation Board and also serves on the Advisory Board of the Wittliff Collections, and on the Leadership Circle of Communities In Schools – Central Texas, Inc.

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Let's Talk

We’ll start by getting to know you, discussing your financial goals, and assessing whether we’re a fit for your needs.