Who We Are

Price Wealth is an independent wealth manager based in Austin, Texas.

We succeed only when our clients succeed, and provide impeccable service at every step along the way.

Why does independence matter?

It makes every decision a client-first decision.

There is no parent company. We aren’t influenced by kickbacks and referral fees. We only move on the investments that make sense for our clients.

Leadership

Experience you can rely on.

Eric Price

Eric Price

President & CIO

Eric Price

President & CIO

As Founder, President, and Chief Investment Officer of Price Wealth, Eric oversees the business management and corporate strategy of the firm. His primary focus is on the development of investment strategies and portfolio management for clients. Eric also works to ensure that Price Wealth remains in step with every client the firm serves, in alignment with their priorities and goals. 

Eric has been managing family and foundation portfolios since 1998. He began his career in the Private Wealth Management offices of Morgan Stanley, both in New York and Houston. He then moved to a Principal role with Avalon Advisors in Austin, where he was chief architect of the firm’s advisory and consulting services, before founding Price Wealth in 2004. Finally, in addition to his work for the firm, Eric served on the Investment Committee of LBJ Asset Management Partners, Ltd. from 2005 through 2009. 

Originally from Virginia, Eric earned a BS in economics and business administration from Vanderbilt University before moving on to earn an MBA in finance and accounting from the University of Texas Graduate School of Business. While attending graduate school, Eric worked as a Portfolio Manager with the Texas MBA Investment Fund, LLC and was President of the Graduate Finance Association. Eric and his wife, Jackie, have three daughters and are active supporters of the Children’s Hospital of Austin, The Seton Fund and SAFE.

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Susan Wittliff

Susan Wittliff

Principal, Senior Wealth Advisor & CCO

Susan Wittliff

Principal, Senior Wealth Advisor & CCO

As a Principal and Senior Wealth Advisor of Price Wealth, Susan provides thoughtful, strategic advice to clients to help them define their goals and build a roadmap for the future. In addition to her focused client-facing work, Susan is responsible for ensuring the firm’s compliance with federal regulatory requirements in her role as Chief Compliance Officer. 

While Susan has been working in the financial services industry for over nine years, she began her career as an attorney specializing in corporate securities. After law school, she was an associate at Haynes and Boone, LLP in Dallas, Texas, and then held corporate executive positions at Concentra, Inc., Motorola, Inc., and Freescale Semiconductor, Inc. In addition to her work for the firm, Susan served as the Chair of the Investment Committee for the Texas State University Development Foundation Board from 2013 through 2017, when she transitioned to serving as Board Chair until 2019.

Susan received her BA from Vanderbilt University and her JD from Southern Methodist University School of Law. After moving to Austin in 2000, she quickly became very invested in her community. She currently serves on the Advisory Board of the Wittliff Collections and on the Leadership Circle of Communities in Schools – Central Texas, Inc., and has served on a number of other non-profit boards. Susan and her husband Reid have two teenage children.

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Cynthia Mendoza

Cynthia Mendoza

Senior Director of Operations

Cynthia Mendoza

Senior Director of Operations

As Senior Director of Operations for Price Wealth, Cynthia is responsible for managing internal operations, technology infrastructure, systems and applications, vendors, and investor reporting. She is also responsible for effectively creating, implementing, and applying processes and practices throughout the firm. Cynthia joined Price Wealth in May 2019 and has over sixteen years of experience in the financial services industry.

Prior to joining Price Wealth, Cynthia was Vice President of Operations at Kovitz Investment Group responsible for process and workflow integrations as part of the acquisition of AFAM Capital, where she served as Vice President of Operations and Chief Compliance Officer. At AFAM, she was responsible for internal and trading operations. She also designed and managed the intern program, and served as a member of the firm’s senior leadership team. Prior to her time at AFAM Capital, Cynthia served at the Teacher Retirement System of Texas and South Texas Money Management.

Cynthia received her BBA in corporate finance from St. Mary’s University and her MBA from St. Edward’s University. Cynthia serves the community through her involvement with the National Center for Missing and Exploited Children and Texas 4000 nonprofit organizations, and volunteers often with Habitat for Humanity and Ronald McDonald House Charities.

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Matt Butterfield

Matt Butterfield

Associate

Matt Butterfield

Associate

As an Associate for Price Wealth, Matt performs various duties within operations, including portfolio onboarding, account maintenance, reporting, and analysis. He has over five years of experience in the financial services industry.

Matt began his career at Nesvick Trading Group, an independent brokerage and CTA services firm in Tennessee, where he handled middle and back office tasks, including client onboarding, investor communications, analysis, and trade execution. Prior to joining Price Wealth, Matt was a trader on the Charles Schwab Retirement Plan Services team. Matt assisted in the maintenance of 401k and Pension plans for large employers, monitoring positions and plan allocations.

Originally from the Chicago area, Matt earned a BS in finance from Illinois State University. He and his wife, Annalise, moved to Austin in 2018.

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Let's Talk

We’ll start by getting to know you, discussing your financial goals, and assessing whether we’re a fit for your needs.